|Ok, so you have a
group that may require funding in order
to finance upcoming activities and group
projects or maybe provide support for
some special project.
do you do now?
First, realize that
fundraising is a team affair. If you have
members that are committed to your group,
you have the essential elements to set up
an effective fundraising drive.
But keep in mind that to
maximize effectiveness, your group has to
inspire commitment to a cause from its
members as well as from its supporters.
If we break it down,
effective Fundraising involves several
a) What amount needs to be raised?
sure that you have a specific goal to
b) Why? What are the funds
needed for. Define this specifically so
supporters understand the need.
c) Is it sufficient? Make
sure that in reaching your target goal,
endeavor will meet your needs and not
d) Is it realistic? Is
your fundraising goal realistic given the
and supporters available to your group?
In order to rally people to your cause,
you need to create a buzz. The cause
should be meaningful to your members and
supporters. What communication strategies
will your group use to create the buzz
that will get both members and supporters
on board for the campaign?
Your group should be able to communicate where
it is heading (vision), why
it is going there (mission), what
is needed to go there (support).
Do this effectively and both members and
supporters will increase their support
to your cause.
3) The Sales
Force: group members go out and
solicit donations from supporters
- How committed and motivated are they?
- Do they know and understand the
importance of the cause and of the goal?
- Is it important to them? Have they
bought into the cause?
- Are they fired up and enthusiastic
about the cause?
- Are they driven by the urgency to meet
The best results occur when individual
members collaborate on achieving a
shared purpose. They are all pulling
together in order to reach a destination.
4) The donors:
- Does your group know who
the donors/supporters are?
it developed a relationship with them?
it communicated with them and articulated
the purpose of the cause so
know why their contribution is useful and
Your group needs to know who
to communicate this to. Ideally it will
have been developing a growing
relationship over time with its community
of members and supporters. This
pre-supposes that it knows who its
Answering the above questions will go a
long way towards enabling your group to
reach its fundraising goals.