|About Buell ownership
Buell motorcycle is very much a state of mind.
Its about pride of ownership and an
appreciation for interpretations of technology
that are innovative and unique.
not about cookie cutter approaches nor mainstream
Buell has a very definite perspective about what
makes a good motorcycle and he steadfastly
implements that vision in every new product. In
the great scheme of things, this is a very young
company. But it has come a long way. Buell
products are visibly better from one model year
to the next.
a short period of time, they have gone from
basically being kit bikes in essence ie an
assembly of quality components, to highly
integrated motorcycles offering high levels of
fit and finish.
are also responsive, adapting change and upgrades
according to customer feedback and requests. Not
everyone can claim that.
may be niche products, but they are niche
products in the same way that exotic cars are
niche products. Like exotic cars, they may be
imbued with quirks, but they offer much in terms