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ARTISTIC DIRECTOR - SAIDYE BRONFMAN CENTRE (1972-80)
Produced 80 theatre productions, 50 music and dance presentations and two short films.
Conceived and implemented an artistic policy which included Canadian content plays and French-Canadian scripts in translation. Selected each season's plays together with a theatre committee.
Located and hired directors, designers, production managers, choreographers, and musicians.
Discovered and developed new talent - actors, designers, writers.
Auditioned and cast actors.
Read and evaluated scripts, worked with writers and directors on script development.
Prepared and controlled production budgets for all theatre and performing arts activities.
Negotiated salaries and fees with artists' agents; negotiated royalties with playwrights' agents, and handled all negotiations with Actors' equity vis-a-vis union rules, actors' salaries, theatre categories, and other related problems.
Drew up contracts
Cultivated and maintained liaisons with funding bodies - government and corporate - applied for grants and sponsorships.
Augmented grants to 11 times their original amount.
Supervised a public relations and promotional staff which included an annual full-scale subscription campaign, defined its concept, generated promotional ideas and projects, edited and proof-read all promotional material.
Subscribers grew from 300 in 1972 to 6000 in 1979.
Supervised 35 (full and part-time) staff
Created and maintained effective working relationships.
Initiated and developed a SECOND STAGE to afford graduates of university and CEGEP theatre arts departments acting and production experience in a professional atmosphere, and to offer to the theatre-going public the kind of "experimental" or large-cast plays not easily affordable on the MAIN STAGE.